A question asked by many website owners and marketing mangers, Is investment in SEO on-going?

Yes, with the changes in search engine algorithms now becoming quite regular, it is very important to keep your website up to date from search point of view to maintain search positions. Search engines have evolved quite drastically and the algorithm has improved over the period of time to produce excellent search results. Although it hard to explain what work goes into on-going optimisation as it’s mostly off-page optimisation and more often than not invisible to the client. The results from on-going optimisation however need to be reported correctly to justify the investment.

Rand Fish from seomoz has created a great video explaining the importance of on-going SEO investment. He has broken down the SEO life cycle into three sections. You can watch the video here:

SEOmoz Whiteboard Friday – Future-Proofing Your SEO