Since the announcement of the new search update by Google at Searchology, users have been asking how will this affect SEO?

Well, it has so far not had any major impacts on client rankings, traffic and conversion. I feel the major point is that users are quite unaware of the new update as Google has not made it quite prominent. Search engine savvy users have already been using related key terms and hence do not bother using the tool. I would think Google would start promoting the new update when it feels there is need for it or a new competitor comes on boord.

I would appreciate comments if anyone has seen an impact on this.