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Google had recently reduced the width of the results display space and was showing ‘Sponsored Links’ closer to natural links. It was an attempt to drive increased click through.
Everyone is aware of how Google displays Sponsored Links in a standard format, displaying the title, some text and the URL. We’ll it has started changing it’s display, where in some cases instead of text Google is showing shopping images of products along with prices; something similar to Google Shopping results.
Google Sponsored Links New Display
It has also started displaying expandable list of products from a particular advitisor. Google has also introduced the structure in Google’s organic search results.
Google Sponsored Links Display
The new display should improve click through especially for E-Commerce websites. Google I guess has currently started the new format advertising with quite a few advertisors. Check your Google adwords to start showing similar results for your clients.
Microsoft is looking very positive about their new search engine update and are advertising their new brand ‘Bing’ really well. They have been blogging constantly since the launch of the new product and have already become the favorite of quite a few marketing managers. Twitt for Bing and you will see how positive their promotion/Advertising is working.
Check out their latest advertising stint, Bing Shines Bright from Seattle
Bing Advertising
Bing’s In!!! Google’s Out!!
I am waiting for the new Google usability and design update comming soon to challenge Bing!!
For those who are unaware, a new computational and knowledgeable search engine, that gives answers to queries as opposed to websites. The system is the brainchild of British-born physicist Stephen Wolfram.
More information here: http://news.bbc.co.uk/1/hi/technology/8052798.stm
Does WolfarmAlpha offer any competiton to Google?
Google’s Squared is expected to go Live end of this month and should give WolframAlpha good competition.
