Bing & Google have signed deals with Twitter to display real time tweets in search results. Bing signed up with Twitter before Google and have also posted snapshot of the implementation and test searches. Bing blog post “The explosive popularity of Twitter is the best example of this opportunity. Twitter is producing millions of tweets every minute on every subject you can imagine. The power of those tweets as a form of data that can be surfaced in search is enormous. Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible. From important social and political issues to keeping friends up to date on the minute-by-minute of our daily lives, the web is getting more and more real time.”

Marissa Mayer, Vice President of Search Products and User Experience posted a quick post on the Google official blog commenting that “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”

With the large popularity of search engines, this could exposure twitter to spamming and black hat techniques.

With the successful launch of Window 7 and continuous improvements to it’s search engine, Microsoft is looking to take the leap over Google in search over a period of time. However, I still believe that Bing has a long way with search as Google has become second nature for search as Microsoft is for desktops.