Importance of On-page optimisation
Search Engine Optimisation(SEO) has been broadly divided into two categories namely; on-page optimisation & off-page optimisation. Today we will discuss the on-page optimisation elements and its importance.
On-page optimisation
On-page Optimisation is the process of making the coding of the website is search engine friendly. Meaning, that when search engine crawlers crawl the website they find all the relevant information easily. It is also very important that the website is passing teh right information to the crawlers as the algorithm will process the information sent by the crawlers. Most websites are firstly not easily crawlable and do not provide correct information to the crawler.
Most of the so called cheap SEO companies optimise the homppage of the website for key terms and do not optimise the full website. This is clearly not the right practise as search engines apply good quality score to websites that are full optimised.
CaseStudy:
One of my client www.myclient.com is an E-commerce website selling beds. When the client signed in he was interested in ranking well for beds & top-level category beds, which we explained were hard to achieve due to the quality score for the website. We took over the campaign and optimised the complete website making sure that most of the on-page elements of the website was covered, as we were restricted by the CMS.
Result: The client achieved top reuslts for top key terms, but recently the client has dropped for key terms in Google. Even though the client is having a drop, the client is driving traffic and conversion from a varierty of key terms due to the complete website optimisation. If we would have concentrated on just the core key terms, the sites traffic would hav dropped considerabely.
